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Why would Warners dilute their product like that?

August 28, 2009

Just seen an advert on telly for Batman: Arkham Asylum – great looking ad right until the end when it has a purple GAME ‘wrapper’.

I presume it is part of a ‘co-ordinated’ marketing campaign with GAME supporting the product.

But really, Warners are paying for the space in GAME’s stores that they would get anyway, if they trusted to the strength of their product and brand.

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